Global Marketing (Graduate Certificate)
CERTIFICATE, Global, International, International Marketing, marketing
ASU is no longer accepting new students to this program. Please explore Degree Search for other similar program options.
Understand customer decisions and open new doors in your career by gaining specialized content knowledge in brand management and marketing research for business, government and nongovernmental entities that operate on a global scale.
Domestic marketing frameworks and tools are not sufficient in comparison to the global marketing framework that includes idiosyncrasies and complexities of the political, economic, legal, societal and cultural differences that exist in foreign markets.
The courses in Thunderbird's global marketing certificate program position students to thrive in multinational corporations and international organizations by equipping them with the knowledge of how and why customers make decisions. Students learn how to leverage branding across all channels to create value and to use the abundance of data available in today's market for cutting-edge business analytics. Courses emphasize the experiential approach to learning, using case studies featuring companies from around the globe with different cultures and complex legal environments.
Students learn to understand the critical, nuanced differences that managers need to recognize when conducting business across borders, and they examine how customer decision-making and how branding, business analytics, negotiation, channels and distribution, sales force management, product development and strategic services marketing are playing out in the international arena.
Thunderbird School of Global Management has produced unique leaders for more than 70 years, leaders in every sector capable of tackling the world's greatest challenges. The alumni network comprises 45,000 graduates and 170 chapters around the globe.
- College/school:
Thunderbird School of Global Management
- Location: Downtown Phoenix
15 credit hours
Required Core (6 credit hours) Electives (9 credit hours) Additional Curriculum Information
TGM 553 Global Customer Decision Making (3)
TGM 554 Global Marketing Research (3)
Students choose three elective courses from a restricted list. Additional courses may be utilized with approval from the academic unit.
Applicants must fulfill the requirements of both the Graduate College and the Thunderbird School of Global Management.
Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in any field from a regionally accredited institution.
Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.
All applicants must submit:
- graduate admission application and application fee
- official transcripts
- proof of English proficiency
Additional Application Information
An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency.
International students who need an F1 or J1 visa first need to apply to and be accepted into a graduate degree program prior to being considered for the certificate program. International students residing in the USA on other types of visas must adhere to all Graduate College policies and procedures regarding admission to be considered for admission to this certificate program.
Applicants must have taken TGM 551 Global Marketing Strategy and TGM 552 Global Marketing Management, or TGM 503 Global Marketing, or a three credit hour, 500-level graduate course with a minimum grade of "B" (scale is 4.00 = "A") or its equivalent. Coursework must be from a regionally accredited institution, from an institution accredited by a business accreditation organization such as the Association to Advance Collegiate Schools of Business, European Quality Improvement System, Association of MBAs or other institutions with approval from the academic unit.
Graduates who have combined the certificate in global marketing with their major program of study may become more marketable to employers. They often decide to pursue employment in product marketing, social media or market research areas.
Advanced degrees or certifications may be required for academic or clinical positions.
Thunderbird School of Global Management
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TGHB 209
admissions.tbird@asu.edu
602-496-7100
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
